Tony Lawrence's blog style guide

• Spelling should be in English, not American.


• Headlines should not shorter than 25 characters and should never break into a second line.


• No paragraph should be longer than 30 words.


• No page should be longer than 275 words.


• There should never be more than five bullet points.


• ...making this bullet point a house-style heresy.

Fog index

I have a Fog Index of 13.6. If Chris had allowed me to claim each bullet point as a separate sentence, it would be 9.2. I feel cheated.

The afternoon session

I continued to enjoy the course after lunch until we began to talk about the Fog Index. I consider myself a decent writer but I will now have to revise that opinion. According to Robert Gunning, my English is as impenetrable as a pea-souper.

NUJ Writing for the Web course

Writing for the web is a different art from writing for newspapers, as I discovered while attending a National Union of Journalists' (NUJ) course in London on December 11, 2007.
I already knew the importance of being concise and of breaking up text into manageable bites but soon learnt to:

• use hyperlinks


• write for search engines


• use bullet points and lists

It is a much more complex subject than I had realised. I'm already tempted to sign up for a web design course!